Feature Story
IS THIS NEW STORE WORTH IT?
A new BJ’s Wholesale Club just opened in Sevierville…
So we went to find out:
✔️ Are the deals actually good?
✔️ Is the membership worth it?
✔️ Or is it just bulk-buying hype?
We spent $160 and did the math, so you don’t have to.
Sponsor Spotlight
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Smoky Mountain Lodging
SPRING AND SUMMER CABIN ESCAPES
Ready for fresh mountain air and long summer nights? Discover top-rated cabins, featuring bubbling hot tubs, stunning views, and everything you need for the ultimate warm-weather retreat.
Sip your morning coffee while taking in sweeping, unobstructed vistas of the Great Smoky Mountains right from your private deck.
Melt away your stress after a long day of exploring in these highly reviewed cabins featuring premium, bubbling outdoor hot tubs.
Treat your family to the perfect vacation in a fully loaded cabin that combines breathtaking views, endless game-room fun, and relaxing hot-tub soaks in one cozy setting.
Escape the everyday hustle and reconnect with nature in these warm, inviting, and perfectly sized cabins designed for a peaceful getaway.
Adventure in the Smokies
CHASE WATERFALLS NEAR ASHEVILLE
Looking to mix up your itinerary? This guided waterfall tour near Asheville takes you to hidden gems and scenic overlooks you might never find on your own.
Escape into the Blue Ridge Mountains on this half-day waterfall tour, where you’ll visit some of the area’s most beautiful cascades without the hassle of planning or driving.
Local Insights
OFF THE BEATEN PATH
THE SCENIC DRIVE MANY VISITORS MISS
If you've never driven the Cherohala Skyway, you're missing one of the most breathtaking 43-mile stretches of road in the entire Southeast — and the best part is, it's never crowded.
SECRET ABANDONED TUNNEL
Hidden just off the road near the park's highest peak, this forgotten stone tunnel was cut off from its original trail decades ago and now leads to a stunning cliff-edge view that almost nobody knows about.
10 HIDDEN GEMS IN PIGEON FORGE
Beyond the go-karts and dinner shows, Pigeon Forge has a surprising side — including a waterfall hiding the entrance to a 200-year-old iron mine that most visitors never discover.
”HIKE” THIS TRAIL FROM YOUR CAR
The Roaring Fork Motor Nature Trail is a winding 5.5-mile one-way road through old-growth forest, historic log cabins, and waterfalls — and on a good day, you might spot a black bear from the comfort of your front seat.
Adventure in the Smokies
ONE OF THE NEWEST ATTRACTIONS IN THE SMOKIES
If you’ve already done the shows, the rides, and the usual stops, this off-the-beaten-path Sevierville experience might be exactly what you’re looking for. From scenic chairlift rides to a thrilling mountain coaster, SkyLand Ranch is quickly becoming a must-do stop in Sevierville for families and adventure seekers alike.
News & Events
WHAT’S HAPPENING IN THE SMOKIES
⚠️ Insider Alert: Wildfires in the Smoky Mountains (Update)
The Rabbit Creek and Fox Gap fires are now fully contained after weeks of firefighting in challenging terrain. Fire crews continue mop-up and monitoring efforts to ensure safety.
All previously closed trails and campsites related to the fires have reopened, including Twentymile Trail and Abrams Creek Campground road.
😃 SEASONAL FUN IN THE SMOKY MOUNTAINS
Spring in the Smokies is a transitional time when the crisp air of winter slowly gives way to hints of summer, making for truly unique experiences.
Firefly Phenomenon: The park is lighting up with the synchronous fireflies at Elkmont — a magical springtime event worth witnessing.
Dollywood Attractions: Beyond the thrilling rides, there is much to do at Dollywood. Don’t forget to savor Dollywood’s famous Grist Mill cinnamon bread. You can also get them at DreamMore or HeartSong resorts.
SkyLand Ranch: From scenic chairlift rides to a thrilling mountain coaster, SkyLand Ranch is quickly becoming a must-do stop in Sevierville for families and adventure seekers alike.
Anakeesta Adventures: As part of a 5-year development project, there are new food options and other exciting improvements coming down the pipeline.
🐦🔥 GUARANTEED GOOD TIMES
Events and entertainment you won’t want to miss!
Easter Sunrise Service: Ober Mountain will host its annual outdoor Easter sunrise service at 6:30 am on April 5, continuing a cherished tradition.
Live Music by Joe Lee Stevens: Singing at Dollywood’s HeartSong Resort, April 4, 2026, 9:00 am to 1:00 pm. Resort located at 1210 Dollywood Resorts Blvd, Pigeon Forge, TN
Catch a dinner show in Pigeon Forge! Options like Dolly Parton's Stampede or Hatfield & McCoy Dinner Feud offer fantastic entertainment and a hearty meal, perfect for any weather. Check their schedules for this week's showtimes.
Indoor attractions and dining at The Island in Pigeon Forge - especially nice in the early evening when the lights come on.
Hidden Gems
WORTH THE DETOUR
ENJOY THE VIBE
A comfortable place to dine outside the hustle of Gatlinburg & Pigeon Forge.
Insider Secrets & Tips + Discounts
THOUGHTS FROM THE SMOKIES
INSIDER SECRETS
Black Bears in the Smokies
Black bears are active across the Smokies right now, and while spotting one can be exciting, it’s important to keep your distance. Bears may look calm or even curious, but they are wild animals and can become unpredictable—especially if they feel threatened or associate people with food.
The most important rule: never feed wildlife. Feeding bears (even accidentally by leaving food out) can cause them to lose their natural fear of humans, leading to dangerous encounters and, unfortunately, often results in the bear being relocated or euthanized. Keep food secured, dispose of trash properly, and give any wildlife plenty of space—you’ll help protect both yourself and the animals.
LOCAL TIPS
Visitor Safety: March had a surge in emergency incidents, including backcountry rescues. Visitors are urged to plan carefully, carry necessary gear, and stay within their limits while hiking. Note: Cell phone coverage is limited in backcountry areas.
Transportation Tip: Use the Pigeon Forge trolley system for easy, stress-free travel around town.
DISCOUNTS
Dollywood’s DreamMore Resort & Spa: Stay near the heart of the action and save on Hotels and Special Packages.
Rocky Top Mountain Coaster: Zip through Tennessee’s Great Smoky Mountains on a mountain coaster.
Ripley’s: Save up to $27 with the Ripley’s Gatlinburg Aquarium + 2 attractions combo!
Nantahala Outdoor Center: Pigeon River rafting in the Smokies
SkyLand Ranch: Experience mountain coasters, scenic views & live entertainment
Until next time,
Your Smoky Mountain Adventures Await
